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Never in my worst nightmares did I imagine the buyer would be Scooter. When I left my masters in Scott’s hands, I made peace with the fact that eventually, he would sell them.
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This led to Swift publishing her open letter and calling Braun out. It’s an icky situation, and it’s the reason why many artists are now independent or have negotiated to keep their masters like SZA and 21 Savage.Ī post shared by Taylor Swift June 30, 2019, Scooter Braun’s Ithaca Holdings LLC, acquired Big Machine for about $300 million. Whoever owns the masters will always benefit from any use or licensing of the songs. When an artist signs with a major label, they give up the rights to their recordings (or masters). The Fearless singer left Big Machine after many years, and when she exited, she had to leave her masters behind. Taylor used to be apart of Scott Borchetta’s Big Machine Label Group. We know that Swift is worth about $320 million, and since she is a singer and songwriter, we were honestly, super confused that she didn’t own the rights to her first six albums, but this is what makes contracts and music labels so insane.
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You can read the “You Need to Clam Down” singer’s entire letter here, but mostly it all boils down to this being her worst nightmare. She also accused the music executive of trying to dismantle her career. To dial it back a tad, in an open letter to the music exec that she posted to her Tumblr, the Lover songstress accused Braun (who manages major acts like Justin Bieber and Demi Lovato) of stripping her of her life’s work. So here’s an explanation of Taylor Swift’s music rights, because underneath all of this drama and picking sides, things are super complicated. Taylor Swift has publically accused music executive Scooter Braun, who just purchased the rights to all of her music, of being a gross bully. The music industry is currently in a state of duress.